3 days ago
Elan partners with Namrata Joshipura to launch 'Earth Tee'
To mark World Environment Day on June 5, Reliance Industries Limited's sustainable fabric brand R|Elan launched the seventh edition of its Earth Tee in collaboration with fashion designer Namrata Joshipura. The Earth Tee 7.0 is made using R|Elan GreenGold fabric, produced entirely from PET bottles collected at Lakmé Fashion Week 2025 at Mumbai's Jio World Convention Centre.
This year's edition marks a shift from exclusivity to public availability, Reliance Industries announced in a press release. For the first time, the Earth Tee can be purchased through environmental NGO SankalpTaru Foundation, with the proceeds going towards tree plantation initiatives. For every tee sold, SankalpTaru will plant three trees, turning the garment into a tangible act of climate action.
The initiative also integrates sustainable packaging: the tee's container can be reused as a plant holder, and its tags and wrappers contain seeds that can be sown directly into soil. The entire product lifecycle has been designed with environmental regeneration in mind.
Previously distributed only to a small group of stakeholders, Earth Tee 7.0 aims to expand participation in the circular fashion movement. Through this release, R|Elan invites the wider public to engage in its #WearTheChange campaign.
